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CX Transformation: An African Perspective.
CX Africa, Transformation, Change Clare Muscutt CX Africa, Transformation, Change Clare Muscutt

CX Transformation: An African Perspective.

There is an African approach to driving customer experience (CX) transformation. If you understand and accept that in Africa overall business performance comes before overall customer satisfaction, your job is half done if you want to drive CX transformation.

The question now is how do you get the business to be customer-focused? Are global CX methodologies applicable to Africa? What is the African approach to driving CX transformation?

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Living Through Change
Customer Experience, Change Management, Leadership Clare Muscutt Customer Experience, Change Management, Leadership Clare Muscutt

Living Through Change

“I was born in a country that сeased to exist when I was 11, change felt exciting. Later in life, going through a horrific divorce I felt even the slightest change like a train delay was unbearable. I got through it, rebuilt my family, moved countries, launched a successful global customer experience consultancy and embraced the change paradigm forever, as it is the only constant. I am happy to be sharing my personal and professional experience of managing and leading change, through the CX lens.

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