‘What Happens When Brands Forget Their Values? A Customer Perspective’ by Beth Karawan

Picture this: Your brand takes a stand, then backs away when the wind changes. Who’s really paying attention?

In 2025, the answer is: everyone.

Inclusion isn’t just a marketing buzzword. When brands go silent on their values, customers notice and take their business elsewhere.

And rebuilding brand trust after a misstep can take years—if it happens at all.