Stay up to date with the latest customer experience thought leadership from our members
Member Spotlight: Olivia Hogg
From studying psychology and organisational behaviour to becoming a Customer Experience Specialist, Olivia Hogg has built a career rooted in one simple belief: whatever line of work she ended up in, it would involve helping people.
In this inspiring conversation, Olivia reflects on the mentorship that shaped her path into CX, the pressure to conform she's pushed back against throughout her life, and why she believes every challenge is worth building on rather than leaving behind.
Member Spotlight: Marta Duchai
From a career in tourism to becoming a CX consultant, lecturer, mentor and educator, Marta Duchai has spent more than 20 years helping businesses understand the importance of creating better experiences.
In this inspiring conversation, Marta reflects on what tourism taught her about customer experience, why simplicity is at the heart of her work, and how her children, students and mentees have shaped the woman she is today.
Champions of Change: How Women in CX Are Reshaping Customer and Colleague Experiences
Every transformation starts with a single step. Within the Women in CX community, we asked our members:
“What’s one change you’ve championed in customer experience that made a real difference for your customers or colleagues — and what did you learn along the way?”
As always, the community responded with honesty and generosity, sharing stories of persistence, creativity, and impact. From cultural shifts to frontline fixes, their experiences highlight just how many different ways women are moving CX forward. In this collaborative article, we’re delighted to share some of their stories and key takeaways.
Beyond NPS: Reimagining Customer Connection in the Age of AI
Have you ever felt that awkward disconnect after yet another customer satisfaction survey ends up in your inbox, asking the same predictable questions, rarely reflecting the nuance of your real experience?
Many of us know this feeling – both as customers and as passionate professionals dedicated to building genuinely meaningful connections. What if we could break free from stale feedback loops and redefine the way we listen, understand, and respond to customers?
‘Layer by Layer: The Secret Recipe Behind The Cake Bake Shop’s CX Success,’ by Stephanie Linville
WiCX member and customer experience expert Stephanie Linville takes us behind the scenes of Gwendolyn Rogers' journey, showing how she turned her dream into a brand known for its attention to detail and memorable experiences.
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