Stay up to date with the latest customer experience thought leadership from our members
Champions of Change: How Women in CX Are Reshaping Customer and Colleague Experiences
Every transformation starts with a single step. Within the Women in CX community, we asked our members:
“What’s one change you’ve championed in customer experience that made a real difference for your customers or colleagues — and what did you learn along the way?”
As always, the community responded with honesty and generosity, sharing stories of persistence, creativity, and impact. From cultural shifts to frontline fixes, their experiences highlight just how many different ways women are moving CX forward. In this collaborative article, we’re delighted to share some of their stories and key takeaways.
Beyond NPS: Reimagining Customer Connection in the Age of AI
Have you ever felt that awkward disconnect after yet another customer satisfaction survey ends up in your inbox, asking the same predictable questions, rarely reflecting the nuance of your real experience?
Many of us know this feeling – both as customers and as passionate professionals dedicated to building genuinely meaningful connections. What if we could break free from stale feedback loops and redefine the way we listen, understand, and respond to customers?
‘Layer by Layer: The Secret Recipe Behind The Cake Bake Shop’s CX Success,’ by Stephanie Linville
WiCX member and customer experience expert Stephanie Linville takes us behind the scenes of Gwendolyn Rogers' journey, showing how she turned her dream into a brand known for its attention to detail and memorable experiences.
Member Spotlight: Meg Coates
“Pride is education and awareness. Pride is being brave enough to let the world see you for who you really are. Pride is unconditional love, for yourself and for others.”
Member Spotlight: Rebecca Edwards
“Our community fought for a very long time for the right to marry the person that they love. So, for me, Pride is another way I celebrate the fact that I get to spend every day of my life with my wife.”
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